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Branding

Establishing Your Brand on College Campuses

Establishing Your Brand on College Campuses

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Many students are cash-strapped, nowadays. Nevertheless, their purchasing power is very high. Research reveals that 20 million students in the US have a combined disposable income of $417 billion. Moreover, another survey of students' parents reveals that students now make 70 percent of their purcha...
5 Most Common Mistakes New Managers Make

5 Most Common Mistakes New Managers Make

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Learn which five most common mistakes a new manager is likely to make, and how to avoid them. Mistake No.1 - Who's the Boss? Some of your subordinates will be young and new, eager to follow you. But, the experienced ones might be more resistant to your directives. especially ...